YOKOHAMA HPT Ltd introduces Winter Tyres to UK

27 Jul 10

The UK distributor for YOKOHAMA tyres, YOKOHAMA HPT Ltd, has announced that it will supply the UK market with a selection of the company's W.drive winter tyres, for the first time. Adopted by manufacturers such as Audi, Bentley, Lotus and Mercedes AMG as winter options and recommended by motoring organisations around Europe, the W.drive range provides grip and safety on snow and ice, allowing drivers to maintain control in all conditions.

The W.drive (V902) has been developed specifically to deal with snow and ice conditions, providing drivers of passenger cars and SUVs with YOKOHAMA's famous grip and safety levels in these most tricky of road conditions. The tread patterns, construction and compounds have been created to provide grip on snow and ice, two very different conditions from a tyre's point of view.

The inner tread blocks provide grip on snow, while the radial grooves help to clear loose or slushy snow, enabling the tyre to contact the road directly where possible. The design of the sipes, or smaller grooves, creates lots of edges that generate grip on ice while the larger outer tread blocks provide grip and stability on dry or wet roads.

The result is a tyre that provides the driver with confidence and security whatever the conditions throughout the winter. The W.drive outperforms the company's previous winter tyre in all respects and its low rolling resistance fits within YOKOHAMA's commitment to improving the environment by reducing vehicle fuel consumption.

The V902 W.drive has been approved by Audi for both the S6 and S8 models as original equipment winter tyres, as well as by Bentley on the Continental and the acclaimed Lotus Evora, as well as Mercedes AMG for the S-Class and CL-Class AMG variants. It has also been recommended by ADAC, the German Automobile Club and the national motoring organisations in Austria and Switzerland.

The W.drive is available now in the UK in a range of sizes, from 15in to 20in and includes the 16in run-flat option for the Mini. Prices start at £50 excluding VAT, from YOKOHAMA HPT's nationwide dealer network or direct, on 01908 625625. For more information, go to www.yokohama.co.uk.